Zurich, April 28, 2025 – Eraneos, the international consulting group specializing in strategy, transformation, and technology, continues to expand its presence in the Nordics with the addition of Swedish strategy consultancy Lynxeye. This move reinforces Eraneos’ commitment to delivering high-impact strategy advisory services and deepens its expertise in corporate purpose, positioning, and brand strategy. By joining forces, the two firms will provide clients with even more comprehensive support in leading the way to successful transformation, achieving long-term growth and sustained market relevance.
With Lynxeye, a renowned expert in strategy and positioning, another leading Nordic consulting firm joins Eraneos. This step reinforces Eraneos’ commitment to expanding both its strategic capabilities and geographic presence, enabling the firm to support clients even more comprehensively – from strategy development to execution – on their journey towards sustainable transformation.
Lynxeye has built a strong reputation both in Sweden and internationally as a specialist in customer-centric strategy consulting. The firm advises leading global companies on corporate purpose, positioning, and brand strategy and has established itself as a trusted partner, particularly in the financial services, automotive, retail and manufacturing industries. Lynxeye operates offices in Stockholm and Singapore, complemented by additional hubs across the U.S., Europe, and Asia.
“I am delighted that we are strengthening our presence in the Nordics with such an experienced and visionary team as Lynxeye. Their expertise in purpose-driven strategy and positioning, combined with their international perspective, is a perfect complement to our existing strategy consulting capabilities. Together, we will help our clients set a clear direction for successful transformation, drive sustainable growth, and strengthen their future relevance,” says Oliver Vaterlaus, CEO Eraneos Group.
Lynxeye also sees the partnership as a valuable strategic opportunity: “With Eraneos’ on-the-ground operations in nine countries we can significantly expand our reach across Europe. Empowered by exceptional people and deep local expertise, Lynxeye is better positioned to support our clients where they are. The European market is more relevant than ever – and we’re here for it,” says Niclas Andersson, CEO at Lynxeye.
Johan Ekelin, Co-founder and Partner at Lynxeye, adds: “Lynxeye has always helped companies navigate transformative shifts, guided by a clear and compelling purpose as the north star for the business. By joining forces with Eraneos, we’re enhancing our strengths in positioning, customer experience, and design with leading-edge expertise in technology, AI, as well as business and organizational transformation. It allows us to take a truly holistic approach to business and brand transformation – with purpose at the core.”
“Consulting is entering a new era – one that demands a full-spectrum approach to transformation, technological edge, and a purpose-driven mindset. It’s a true pleasure to be at the frontier of this shift with Eraneos, and I can’t wait to see what we’ll accomplish,” concludes Christian Ihre, Co-founder and Partner at Lynxeye.
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About Eraneos Group
Eraneos is an international strategy, transformation and technology consulting group, dedicated to empowering organizations to thrive in an ever-changing digital age. By bringing together top-tier experts from business and tech, we help clients to continuously raise the bar in successful transformations, from strategy to execution. Whether we’re designing future-ready organizations, unlocking the potential of data and AI, or securing businesses with cutting-edge cybersecurity, we deliver results pragmatically. Our team of around 1,200 dedicated professionals is based in offices across Switzerland, Germany, the Netherlands, Spain, Denmark, Sweden, Austria, the UK, Singapore, and the USA, and seamlessly blends global perspectives with strong local roots. In 2024, Eraneos realized a turnover of EUR 263 million.
About Lynxeye
Lynxeye is a high-end management consultant for bold leaders ready to turn change into growth. We make businesses and brands matter by leveraging purpose, transformative insights, strategy and design. Lynxeye is a member of Eraneos Group.
Further information: lynxeye.com

Oliver Vaterlaus, CEO Eraneos Group

From left to right: Christian Ihre, Co-founder & Partner at Lynxeye, Johan Ekelin, Co-founder & Partner at Lynxeye, Niclas Andersson, CEO at Lynxeye